Royksopp - Remind Me (Ernest St Laurent Moonfish mix)St. Vincent - The Strangers Mixed up epicnessNeko Case - This Tornado Loves You Cool - Morrisey meets YYYsLittle Boots - Day N' Nite (Kid Cudi Cover)Kid Cudi - Dat New New (VIKING Remix)Mylo - Drop the Pressure 2009 (Electro Bass Mix)Alphabeat - Digital Love (Daft Punk Cover)Mr Oizo - Positif (The Exo 'What The Fuuuck' Remix) JESUS This is GooD!!!
Everybody wants to be on the winning team. God knows why if I'm honest. Everybody wants to win. The whole "it's the taking part that counts", I get somewhat. It's like saying if you weren't there, they couldn't have won. Your representation counts towards somebody else achieving something but does anybody care? In this day and age most fans would love to curse other teams, other players, other managers and anything other than what they can justify with all kinds of strange reasonings than they are the best. Everybody wants to be top dog.
Maybe I could come up with same philosophical reasoning behind why - but maybe one reason why humans have continued to be greedy buggers for millenia is the fact we trample over the weak and make a big song and dance about it. For many many years.
We all want to be attached to that.
When United went on a never ending winning spree during the 90s, people called their fans glory hunters. I have to say right here, it's very easy to pull yourself off as a real fan these days. With an arsenal of internet forums, news sites, news channels etc etc, you can take sound bites and highlight how much you know about the club you are a fan of. You can talk strategy and highlight the games you have been to and if it wasn't for the inability to get tickets and/or the fact you live miles and miles away you'd go to more games to support the team, said with the ferocity of going to war. This supposed Glory hunting isn't some new design in the world today. Even the weakest team in the world has Glory hunters. Support your local team they say. I guess this is a badge of honour. An immense exhibition of one's defence of where they live. Just as stupid as supporting a team miles away (I say writing a blog on a football team) which is just as stupid as supporting a football team (I say writing a blog on a football team).
I guess, football clubs know this. They know we need to be winners. Whether you are a follower of a weaker, lower league team or a team known the world over by camera hogging football fans. Football Clubs know that, the more you expose yourself as winners or even in the weaker clubs case, you expose yourself as a strong club fighting against the world and the might of the world (so as long as you remain in ownership and make profit or whatever - you survive). So as it comes to pass, this is what United did and other clubs followed suit.
What exactly is the G14 but a group of clubs interested in a common interest to use their might to stay at the top of the game. This is done via the new Champions League. A money hogging Bionic Marketing scheme. And that's what it is. Marketing strategies.
If you can do something spectacular. If you can present yourselves as unique in some way or other then you can grip the public and therefore you can make money. Let's not beat around the bush about this. That's what this is about. For all the failures the world has - there is something we can grab to be a success and it costs money - or maybe the price of a football shirt.
The Arsenal problem arrived after the Invincible season. We had player after player demanding the club live up to their expectations to win things. Nothing special - but to win things. That's it. It's not difficult when you are a club like Arsenal who makes the money it does - unless you make it hard for yourself. After winning two doubles and then the Invincible season - Arsenal had to up the game to bring in more supporters. This was in my view, the winning with kids strategy.
This was such a brilliant strategy that, it had money written all over it. With all kinds of changes in the game, on contracts and fees and rights to players you have developed, Arsenal would make a killing.
Basically, Arsenal became too greedy and unfortunately, it was not in a footballing sense.
United had done the Treble years before. This was a huge achievement. A mammoth achievement. Absolutely huge. Yet, if you like at United and also Liverpool, they are clubs that have had a history that brings in the fans and if you give fans history then they will continue to come back for more. Liverpool winning the UEFA Cup, FA Cup and League Cup was one thing that gave them the impetus to hold onto fans. The fact that they had a future and were building towards something. All the board needed to do was show that - and this is what United did too. They just showed the fans and the players that they had ambition.
Arsenal didn't. Arsenal went for the kids strategy and the playing beautiful strategy. As I said before, there is no price for lost years. You lose years out of Stupidity or Greed or Both in Arsenal's case, then there is no turning back. You can only go forward. It's like, you can lie and once you've lied, you can never go back. The truth on the other hand is quite flexible because, it's real.
It did work to get fans. Arsenal continued the playing beautiful rhetoric and the talk about kids. It's all about saying a lie long enough and loud enough that everybody believes it and the fact that the papers and the fans and everybody on the internet was saying it - we all bought it. Because we're all a bunch of glory hunters running around believing all we hear because we want to be brilliant football fans who know our football. Just sound bites and rhetoric can do that.
So what is the new strategy? God knows. It all went weird when we stopped holding on to players. How mental can you get!? For the sake of looking good and being brilliant we went and sold real resources, substantial resources so the club can go for the new grab a fan strategy.
Personally, it has opened the new world of football (maybe the old world of football) for what it is. Broken and corrupted.
If it was all about winning. We'd see it on the pitch. But we don't see that do we.