;

I applaud Kanye West.

Somebody needs to take the limelight at a significant point in an awards show and speak out for guys who need masturbation material. Beyonce's video called "single ladies" (appropriately, what would a serial masturbator search for on Youtube) is basically her and a couple of other girls, in leotards jumping around, jiggling their bits for 3.5 minutes. Which is enough time for somebody to release a load...

Kanye West, the unfortunate man, saw Taylor Swift's video which is all innocence and nice. Girl, get with the programme. Lose some clothes, dance around with some girls doing a formation dance and lick your lips looking suggestively into the camera. That is a winning video - aren't I right Kanye? Yeah I am.

Oddly, people are at odds why this video is great. Some, pretentiously, pompously say it's the lighting, no it's the dancing (is that dancing?), it's the editing, it's the er... special effects but it's 3 ladies, a couple of cameras and a quick digital black and white effect. That's about it. Not much thought went into it.

But this is how I think it works. Beyonce's recent videos have been her lacking any flesh. While her stage performances get loads of hits on youtube because she doesn't wear much clothing. So the clever people at Sony BMG said, Beyonce, lose the clothes - grab some high heels and shake your body so guys would boost your video on youtube while they release a load and that kind of publicity girlfriend - you can't buy it!

Kanye (I saw his girlfriend at the awards) poor chap, spoke out for all the guys looking for a single lady out there. They basically would search single ladies - looking for love, looking for a companion in life and Beyonce and Sony BMG have given the perfect temporary solution - 3 women in leotards and high heels shaking their booty frequently for 3 and a half minutes.

I guess it won because it is symbolic of how desperate kids are these days. Or it won because erm... I have no idea. It's such a pile of utter garbage.

This basically works both ways. I think if you have good looking footballers, they will practically bring in women to the game. We have had a fair share of good looking footballers according to women out there. They don't know Arsenal but they do know Freddie Ljungberg. He was probably mentioned in a magazine. Arsenal basically want to get the word out about them. And if girls like Arsenal players? Guys like Arsenal players.

Then Arsenal sells, because sex sells.

Kanye West did publicity a favour. Now everybody is out there saying "why the hell is this best video of all time? It's crap!"

Quite rightly so.

The same Arsenal should be saying "Why the hell are we the best football playing team in the world? We haven't won squat for a number of years now!".

Maybe we will win an MTV award instead.

We need more Eduardo and Arshavins and Fabregas should grow a beard and concentrate on football.